Plunge into a mobile interstitial ads topic and discover everything you need within ten minutes. Find out how to add interstitial ads to Android apps.

Try to count how many times a day you unlock your cell phone screen. Done? Now try to remember how often you open mobile apps compared to a browser or a call log. Differs considerably, right? This is only proof of the dominant influence of mobile applications on our everyday lives. Apps are everything. They simplify the way we connect our business to customers. They represent our corporate values, product assortment, collect all types of information about a company or a brand. And yes, undoubtedly, users prefer them to other touchpoints like a website or social media accounts because apps are much faster, easier, and more comfortable (and often more good looking, as well).

When it comes to developing applications, of course, you would like to benefit twice. Number one – by reaching more potential customers and building a strong emotional and practical connection and increasing the number of sales. Number two – by getting some income from apps – by monetizing them. How to obtain these goals?

First of all, catch our app-building recommendation – Andromo.com. This platform leads a marketplace for over a decade; it helps developers create dozens of apps daily without coding. Instead of wasting time and money on programming courses, you concentrate on the app concept, and elementary embody it. Andromo constructs your content and necessary activities in a perfect app form.

The next step will be monetizing. The quality of content is the key here. If the fulfillment of your app is unique, responsibly selected, then it will gain popularity. If the app becomes trendy, advertisers will form a pretty long line to launch their promotions through it. That is how you monetize the products you build. You should match advertisers’ requests in terms of a target audience, their interests, paying capability, etc. Now it is a time for resorting to AdMob by Google. After you have created an account there, you upload apps you have previously developed, set ad keys – and magic. You are totally free to launch promotions through your apps.

Advertisement options, when it comes to inside-the-app advertising, can be divided into four groups.

Here is the plan.

1

A static banner. This is an immediate ad product that can give a user the first impression of a company or its goods.
2

A full-screen interstitial ad. This ad is shown on a transition between activities and can be turned off with X-button after some defined period.
3

A rewarded video. Very similar to the previous option. The difference is, after watching a video until the end, a user receives a prize. For instance, he/she gets an extra life in a game.
4

A native ad. It is shown between original content blocks, and it relevates the very substance of application so that it becomes complicated to distinguish one from another.

A static banner.

55%

A full-screen interstitial ad

85%

A rewarded video

95%

A native ad.

100%

Currently, for Andromo-built apps, it is only possible to launch two first types of advertisements. But with the coming platform update, there will be added a possibility for implementing rewarded videos and native ads, too.

Mobile app interstitial ad has a huge advantage compared to banners – it is highly more effective, judging by the CPM index. Depending on the country, its price can vary from 50 cents to fifty dollars for a hundred runs.

Basically, it is a half-screen or a full-screen advertisement, often without any opportunity for immediate closing. This logical evolution of pop up materials is often regarded as aggressive. But it also has excellences. It supplies developers and advertisers with a wise creative area and shows the highest CTR. In general, this is the right way to get an endless number of conversions and increase income from ads. Prominent market players are in love with interstitial optimization, giants like Pinterest, or Airbnb have a conversion growth for their apps downloading 100% and 300% accordingly.

If you do everything right, your app will bring you about $1,5 – $2,5 for a hundred runs. When your target settings and native integrations are smart enough, this number can grow to $15-$20.

Briefly about mechanics. When the ad appears, a user has a choice: whether to click on the pop-up window and get to the end stop of the promotion (a website, for example), or wait until the X button appears, close the ad and get back to the app. The larger the ad message’s size is, the more powerful influence on the audience it has.

Now that you have a full answer to how to add AdMob interstitial ads in your Android apps let us discuss possible risks. Do interstitial ads ruin apps? Well, some experts say that this ad category is irritating, and because of it, an app itself becomes annoying too fast. It may be dangerous for both developers and the advertiser’s image to break ‘a moral code’ rules.



Here are some general pieces of advice on how to stay nice and never irritate the audience:

1

Do not put interstitial ads on the very first screen, right after a user opens the app
2

Do not repeat promotions after each app action of a user
3

Choose a natural transition for placing mobile app interstitial instead of throwing them in the middle of active and meaningful interaction with the app
4

Avoid doubling ads, do not put them one after another.

But if you are building your app with Andromo, you don’t need to worry at all – the platform sets these tunes automatically; the recommendations are already taken into account.

In a word, do not overuse this ad format. But you better have it among your pocket, if you truly want to monetize your applications.

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