Discover how an App store optimization helps promote your app and monetize it effectively.

Let us begin this article with a definition. In simple words, a process of ASO makes your application visible to users in a marketplace. Initially, it may sound like some mysterious unknown area. We suggest studying the subject and clarifying the app promotion algorithm.

Taking the mad competition among apps into account, you should make an effort to stand out from five million contestants. You should win the casting. Two central problems ASO solves are ranking in the search results list and clicking frequency on your app. To succeed in both, we will particularly consider steps you should make.

Before you go practical, you should understand precisely how people are searching for new apps. The most common way is choosing options from the search results list. As far as we know that about 65% of downloads are made directly from this list, your app should be ranked high enough to be noticed. The higher the position is – the more relevant it is perceived by potential customers. Remember your experience: how often do you scroll lower than the top five results? This makes ASO vital for your marketing strategy. Your listing position directly correlates with the number of app downloads.

Though Apple’s App Store and Android’s Google Play have pretty much in common when it comes to ASO, we would like to stress some differences. For example, an evaluation of keywords is not the same. App Store offers you a specific field for keywords, and word repeating is forbidden. In contrast to that, Google Play counts any text information, including even app names. This means you can use some key phrases several times.

What is common for both marketplaces – they appreciate updates. Uploading new app versions indeed influences app ranking.

Let us have a look at ranking factors that work for these app stores. What matters for the App Store is your app’s name, URL, subtitles, keywords (of course), rating, reviews, updates frequency, in-app purchases, and downloads. If you have chosen Google Play, add a short and full description as vital factors, too.

What’s the plan now?


Do market research

Study your promotion area, competitors, users' requests, and expectations. Pay attention to the audience: who are they? What language are these people speaking? Which keywords do they use to find new applications? How exactly can your app solve any of their problems?

A naming time.

Remember that the name is a user's first impression of your app. It should be unique and, what is more important, easy to remember. Make the name reflect your app's idea and core values. Google Play gives a 50 characters limit for application names. App Store is not so generous, with only 30 characters available.

Keywords selection.

First of all, try to think simple - create a list of prominent words and phrases that correspond to your app content and aim. Reflect on your application's critical characteristics and pay attention to synonym word combinations to these features. Define your app category and think over the most common phrases to describe this category. Always keep in mind that keywords will pose as search requests from a user's perspective.

Perfect app description.

Do an overview of the main aspects of your application here. This text is a vital ASO part as it influences your product's ranking. It is valid for Google Play in particular. But please do not expect that just typing a line of keywords will do. No, you should wisely implement it into the text so that it will be readable.
On the other hand, Apple's App Store search engine ignores key phrases. This does not mean you should give up on the app description. Make it attractive, well structured, and inspire more people to press the download button. And it is not the long-read case. Space is limited to 4000 characters.

A/B test

A/B test your app icon before uploading it. This image should catch the eye - let it become the reason for clicking on your app instead of dozens of competitors. Do not put too many elements on the one icon - it gives a mixed signal to the customer. Simplicity is the key.

A visual component of storytelling

Take care of a visual component of storytelling. Upload qualitative and necessary screenshots and videos. They should bring a potential customer to the app atmosphere. This is an excellent chance to highlight your app's most vital points and illustrate a possible user's experience.

Work with reviews

Work with reviews is constant. React to every piece of feedback, improve yourself, fix issues. Moreover, being not indifferent increases the loyalty of the audience. And remember that high marks are ASO's best friends. The better your app is evaluated, the higher ranking position it gets.

As you can see, the marketing power of the ASO is enormous. It can help your app stand out from analogs, become visible, and then trendy. We guess you are now dying to implement this knowledge to practice. With, you can quickly develop apps every day. Forget about coding languages; the platform qualitatively constructs the content and activities into superior applications for you. Save your time, energy, and money.

Concentrate on marketing strategies instead. Build a few apps and test drive various app store optimization parts on them. This way, you can come up with your unique recipe for success. Go global, improve your ASO skills. Consider monetizing your products – the more popular they are, the quicker your wallet will be fulfilled.


They usually say, “It always seems impossible until it’s done.” What we say is, “it doesn’t even seem impossible, so what are you waiting for, Mr./Mrs. Developer?”