Here, you can find an answer to an eternal question: an app or a website? Which is better?
There is a new household term – if you are not represented in the mobile world, are you sure you exist in the first place? Yes, it was a joke, but a part of the truth in it is significant. A question from business owners should be about an embodiment of their companies and products on users’ devices. “Should I make a website or an app? Which one is more profitable? What will attract more customers?”, you are curious. Let’s satisfy your curiosity by comparing and contrasting these two options then!
Initially, we want to explain the difference between a website and a mobile application without putting too much specific technical and programmer terms pressure.
Applications are developed for particular operating systems they are run through. Thus, they have first-hand access to all the functions and hardware of a user’s device – camera, microphone, GPS location. Moreover, they can synchronize with a cell phone’s database, such as a photo gallery or a contact list. In addition to that, an improved interface will influence the user’s experience of interaction with an app in an extremely positive way.
A mobile version of a website, on the other hand, often lacks these possibilities. It works through a browser app, and, as a result, is forced to operate with web software. In some cases, issues that appear may ruin the user’s experience. A considerable advantage of websites is that you can run it through any device that actually has browsers. Even though standards of developing mobile versions of websites are pretty similar for every operating system, their design is generally pretty complicated and, not surprisingly, expensive. Cut a long story short; a website is rather an information deliverer than a full-fledged product with a tools pack.
Mobile websites are your best friends when it comes to conveying messages or calls to action. Here, you can represent your product assortment to consumers, ask users to participate in your surveys, etc. What’s more, if the world of SEO is familiar to you, you may promote your website through search systems optimization and reach a new audience.
Yes, apps are more capricious when being designed, but in the end, they are a few levels higher when you compare power and features. Not without purpose, they call apps the new media. Try to count how many times a day you use applications downloaded to your cell phone. We choose them for various reasons – life organizing, work, chill, games, education, inspiration, meditation, motivation, other -ation’s. They significantly simplify our existence in the 21-st century. We highly appreciate their convenience and availability. And business holders have also proven their loyalty to apps – look at the amount of advertising, e-commerce, social, and mass media spread through applications!
Long ago, app developers had to code particular app versions for every OS and device environment. Thank god, it all has changed nowadays. With platforms like Andromo.com, everyone has an opportunity to create apps quickly – no programming skills required. You can currently develop Android apps here, but the platform is updating shortly, and it will become possible to develop IOS apps.
When you ask us, “Should I build an app or a website?” we immediately ask you a counter, yet rhetorical question, “Why not both?”
Who told you that you have to pick only one option? Consider combining these two points of interaction with your audience. It is like a couple – they both have pros and cons, but together they are more robust; they complement each other and strengthen this coalition (or, in our case, united effort of a website and mobile app empowers your business).
After everything you have discovered so far from this article, you can notice that you benefit twice having both a website and an app at disposal. So, if you can afford to develop both options – listen to Nike’s piece of advice and just do it. Otherwise, pick an option that is more representative for your business, comfortable for your audience, and profitable to your wallet. Obviously, this is a hint on a mobile application.
Where to start? An answer has already been mentioned – use the Andromo app builder. The platform does all the work for you – so you may concentrate on producing your app idea and concept, then pay attention to collecting content, and it will be constructed and packed to an app form. The good news is, you don’t have to be experienced in programming or spend money and waste time on educating yourself – a team of professionals has already simplified your life, you better reap the benefits!
There are many promotion opportunities; we recommend implementing ads as an appetizer; this is how you earn money from advertisement run and form a passive income source.
And remember what else do they say, it always seems impossible until it’s done.