I ran across this Google/AdMob infographic today. There are some interesting app stats, such as:
- 34% of app users have upgraded from a free app to a paid version, making this the most widely experienced business model.
- On average, 85% of users we surveyed haven’t made an in-app purchase.
- 53% of users click on ads in apps at least some of the time
- 25% of app users discover apps by browsing app stores, more than any other discovery method
To learn about how people use mobile apps around the world, AdMob surveyed 1,000 daily users in five key markets. Here, we put our biggest findings in a nutshell for app developers. Use this data to help reach consumers in new markets, build games with depth, choose appropriate business models, earn with ads, get discovered and keep users happy.