Discover how to track mobile app analytics and why it can be useful.

Information, communication, globalization. The frequency of facing these words grows hourly. This is crazy how tight a technological cocoon twines our generation. By saying ‘crazy,’ we don’t mean anything negative – otherwise, we are highly fascinated by the scale of progress. And we would like to help you benefit from it.

We regard a concept of information as an idol; we worship its power so badly. But even more, we appreciate its consumers. As an app developer, you should read your user’s mind, learn his habits, and predict his behavior. Only this road will lead to monetization. When it comes to applications, mobile app analytics is your best friend. Today, we are here to teach you to read through this instrument, understand it, and implement it to your general development strategy.

First of all, what do they mean by speaking about Google analytics for mobile apps? Running any activity on the Internet – whether it is a website, a social media account, an advertising campaign, an application for cell phone – is impossible without monitoring and analyzing users’ behavior algorithms and how your product performs on the network. This is what analytics does – it tracks all the indexes and translates them to an understandable language for you. Generally, analytics poses as specific information sources devoted to traffic, the audience’s quality and composition, the way users interact with your content, etc.

At this point, you should realize that it is only possible to choose steps correctly if you feel the right direction. Mainly this rule works for applications. You should make sure you have the following pieces of information:

– How many times your application has been downloaded.
– How many active users you involve every day/week/month.
– How many minutes/hours per day an average user spends interacting with your app.

Specifically outstands a user’s behavior topic, as it’s far more complex, multi-staged, and harder to predict. Pay attention to several parameters:

– Total views for particular app screens.
– Unique views for separate app screens (total views minus repeated views of the same user).
– The amount of time users spend on an individual screen.
– Which actions taken in the app by users lead to in-app purchases the most often.
– The parts and activities of the app that are most frequently used, and a day period when they become the -most popular.
– Demographic criteria.
– Information you can discover based on location details.

Empower yourself with this background, use it as a springboard to create strategies, make conclusions, and fix issues. Focus on your strong points, plunging deeper into their improvement and extension. On the other hand, be careful about weak points – you may rather rectify them or get rid of them if analytics shows they are worthless.

Empower yourself with this background, use it as a springboard to create strategies, make conclusions, and fix issues. Focus on your strong points, plunging deeper into their improvement and extension. On the other hand, be careful about weak points – you may rather rectify them or get rid of them if analytics shows they are worthless.

One of the trendiest services that provide you with this opportunity is the mobile app analytics Firebase. Its instruments help cover new audience segments and increase income.

Here are easy steps you should make.

1) Get started by connecting your app to Firebase SDK – and data will collect automatically.
2) Log custom data – achievements, in-app purchases, etc.
3) Define important audience groups.
4) Target your messages to these audiences.
5) After you have added Firebase to your Android application, you get an access to Analytics reporting dashboard. Work with this information.
6) Download and use Android sample code.

If you feel like getting lost here, do not worry! Look through a detailed guideline below.

After you have learned from your own experience how to add a mobile app to Google analytics and take advantage of it, you are free to work with traffic statistics, too. This way, you may guarantee to attract new users by analyzing your own previous decisions and actions. Moreover, you can work with your actual app followers, making them come back to your app again and again.

If you ask us, “Can Google analytics track mobile apps?” the answer will be – definitely yes! But imagine how combining this option with alternatives will influence your promotion and monetizing results. We are now giving you a hint on other sources to pick some data about your audience and their behavior. Obviously, your app or business this app represents does not exist by itself. It should informationally surround potential customers on other web locations, on social media, etc. Consider reaching your audience through various channels – e-mail, SMS-mailing, social media following and liking, mass media, outdoor and indoor advertising, QR codes scanning. Seeing the whole picture, you may easily decide where your campaign works the best and concentrate your time, effort, and money accordingly. This leads us to a vital thought that analyzing information from multiple sources will complete your app promotion and development strategy’s overall vision.

One more argument for using analytics is selecting a suitable content for your users (based on their reactions to the previous range). Stream your productivity into the most profitable direction, feed the audience only with content they want to be provided with. Speaking about monetization, knowing consumers’ tastes and wishes also helps: you may create only lottery loan offers while implementing in-app purchases – and target ads on the right people only.

Regard marketing as an endless motion towards perfection. Using the knowledge from analytics, you minimize faults. Do audiences study in terms of interests and hobbies, use its results to increase their loyalty and become closer to them! Personalize messages, and make the content even more involving

Design your app without coding through the Andromo.com platform – and pump it up to perfection using analytics. Never play blind – care about your resources. Knowing how to collect the data you need and how to benefit from using it, you may start your direct way to success.

We guess you are now dying to transform theory into practice. Here you go then – develop your mobile application with Andromo quickly; no specific programming skills are required. And begin discovering the world of endless opportunities that apps open for you.