Andromo Review at MoDaCo

By January 27, 2012November 19th, 2020No Comments

A nice review of Andromo written by Mark Dearlove appeared in my Google Alert feed this morning.

Making Andromo easy to use has been our goal over the past year, so this part made me smile:

Mark Dearlove:
I was very surprised, and I think Paul was too, when I came back 5 minutes later with a fully functioning app called ‘MoDaCo feeds running on my HTC Desire’.

There were a couple other comments in the review that I found interesting. The first one was about the visual quality of the ads:

Mark Dearlove:
For the novice builder who just wants to play around the free version will suffice and the ads aren’t hugely intrusive although they are pretty low quality graphically as you will see from the screenshots.

I found that interesting because we normally don’t see the ads here.

The ads Andromo uses are provided by AdMob; to comply with AdMob’s terms of use, we programmed the apps to show placeholders on our own devices, so we don’t pad the impressions while we’re testing Andromo.

The real ads are sent directly to the app by AdMob in real time, and as far as I know we have no control over how they look…only where they show up.

The second comment I found interesting was about our legalese:

Mark Dearlove:
You also need to make sure you read the Terms and Conditions as there may be parts which you are not willing to agree to. My biggest issue with the terms is that you are only granted non-exclusive rights to the applications. This could mean that Andromo themselves would be able to sell your app. That’s not to say they will but only Andromo can say for sure.


I believe Mark was referring to this part of our Terms and Conditions:

12. License Grant For Content. Subject to the terms of this Agreement, you are granted non-exclusive rights to download and use the software applications generated by the Andromo service (“Content”) for purposes of personal or commercial use.

I asked Colin about this, and he said that clause relates to the Andromo source code:

Colin Adams:
Basically we own the ‘engine’ for the app (the underlying source code and processes), but the content you add to the app remains the property of the original copyright holder. When we build your app for you we grant you a license to distribute the app ‘engine’ – no royalties or fees or anything like that. However, we also grant the same sort of license to thousands of other people wanting to make apps with Andromo – hence the ‘non-exclusive’ clause. I’m not a lawyer, but that’s the spirit of it.

So, we can’t grant exclusive rights to the bits of Andromo source code inside your apps because that would prevent other people from using it. That restriction doesn’t apply to the content, though…the content’s all yours.

Nice to see a well-written review of Andromo on a Friday!

In an Internet version of mirrors facing mirrors, here’s a screenshot of Mark Dearlove’s app, which he made for his review, showing the link to his review in his RSS feed. (It also shows how the ads look on our devices here at Andromo.)