Mobile apps have become ubiquitous in modern-day living. We are in a world dominated by smartphones and mobile devices. Mobile apps make these devices tick in the same way cells and organs are responsible for specialized body functions. Every day, developers launch countless new apps to make life easier. Some gain lots of users, while others only become a relic of the mobile app store.
The question is, what makes one app popular while another app (probably better) struggles to gain any meaningful traction? In other words, how do apps become popular? The answer is a bit complicated because it isn’t straightforward science.
An app’s content and design are critical elements that users pay attention to. Users need to love what an app is about before they consider using it. However, there are a few crucial things to consider when developing an app you want people to use. These considerations will guide the app’s development, especially on platforms like Andromo, and help users decide the apps they should retain on their mobile devices.
An app needs to improve the life of a user significantly. Without such a promise, no one will download it, and it’ll be an easy decision to uninstall it to make room for more useful applications.
If your application saves users time and money, there’s a good chance that it becomes popular. The primary reason is that users will find irreplaceable value in the assistance the app is providing. Value is the driver that causes users to use an application. Once an app developer finds that value element and successfully include it in their product, the app’s chances of adoption improve drastically.
An app needs to deliver on features that users find indispensable. However, success for an app-only happens when potential users become aware of its benefits. Marketing aims to expose its benefits to users. Downloading the app will enable them to have experiential and not just theoretical knowledge of the app’s working and benefits.
#2 – Do You Have a Clear Purpose for the App?
Among the several things you may consider when developing an app, the question of how to make your app popular might not strike you early on. That’s why your app needs a clear purpose for existing. The purpose would determine who needs your app, why they need it, and if they’ll be seeking your specific offering.
Applications exist to solve a problem, and you really want your app to be every user’s go-to app for the specific problem your app aims to solve. Can your app help a user find the best restaurants in any city in the world, for instance?
Having a clear purpose is the reason there are few alternatives for some mobile apps. Google Maps is an easy example. Mobile users typically prefer working from an app than wading through numerous websites and links to locate desired information. For one, using an app keeps the user’s focus and ensures they’re not sidetracked in the process.
Moreover, users are more likely to use a useful app that holds all of the information they might need.
It’s one thing to have loads of nifty features in your app. However, do you also consider that your app needs to present these features intuitively? Users do not enjoy struggling to understand any app at all. Worse, they shouldn’t have to wonder about and guess what your app is for. These are the reasons why your app should be easy to use. The app’s information and usability may be complicated by nature, but the user needs to be able to handle them with ease in your app.
The clarity in using your should feel like second nature to users of your app. Likely others are offering the same or a similar service to your app. If users have to read copious instructions to be productive with your app, there’s every likelihood that they’ll consider another app instead. Your process should, in every respect, be as clear as daylight to users.
#4 – Will Your App Matter to Users Daily?
When your app serves users daily, it quickly becomes a significant part of their routine. If your app contributes to their daily success, this also improves your app’s chances of succeeding in the market. When users use an app daily, the app will become irreplaceable for a good while.
Developers should aim to create applications that matter in the daily routine of a broad user demographic. The app should be something for daily use over the years, where possible. Diet apps, for instance, lend themselves to short-term everyday use. But, if the app serves much more than weight loss, it’ll more likely be a success for the long haul.
#5 – Let’s Talk Look and Feel
The way apps look matters to users. “Function” is useful, but combine it with appealing “form,” and you have an app that wins the user’s heart. A professional-looking mobile app that adequately caters to user needs is more likely to appeal to buyers and be a less likely candidate for uninstall.
A developer should consider all facets of design – background, fonts, color scheme, graphics, pictures, titles, and so forth. While this approach might make for a more expensive app development process, it’s a wise investment if we’re considering how to make your app popular.
Building the Perfect App
The mobile app market is highly competitive. There are likely a few hundred apps launched daily on the various app stores. Thus, developers need to customize their services as much as possible. Developers should follow modern trends in building their apps. Users are keenly aware of these trends. Throughout the development process, ask yourself if your app is relevant, usable, and has a modern and intuitive design.
So, how do apps become popular? Covering these bases entirely is how to make your app popular on any app store. Are you ready to develop a modern mobile app that’ll become popular in a short while? The Andromo platform is a viable option to get your path out the door fast.